The focus of the brand is to create an overall more holistic outlook on one’s skincare routine. Additionally, users will have the opportunity to build a community of support through the virtual system. Individuals will be able to connect with consultants to guide them on a better path to great skin and get advise from their peers also using the app. With COVID forcing events to be cancelled, doctors to become virtual, and social distancing to be in effect, a digital solution is necessary. By eliminating the need to visit a dermatologist in the office, you can avoid lengthy waits and have instant access to information. Additionally, the human connection within the app is reinforced by the ability to communicate with other members across the system.
In a Pot-COvid era, doctor's visits are riddles with new rules and regulations that may deter individuals for seeking out advice. Dermatologist appointments often slip through the cracks
The inconvenience and inefficiency of a doctors appointment also deters individuals who are struggling with acne from seeking out help. It is often inconvenient for them to visit a dermatologist clinic and with excessive wait times, it can feel impossible to get an appointment.
“60.9 percent of Gen Z and Millennials—two generations who are viewed as fast-paced and needing everything stat— are willing to carve out a large portion of their day to partake in the now-famous multi-step Korean skincare regimen (“multi-step” meaning 10 steps or more)”(tylt.com).
“Although most cases develop in adolescence, with a 70%-87% prevalence, it can frequently continue into adulthood. Acne can affect any age group, and those with post-adolescent acne are increasingly being referred for dermatological care” (the-dermatologist.com).
“Social media is more than just about fueling engagement or spotting trends, it’s now driving brand loyalty and product focus. Truth is, marketers are no longer in control. Consumers have taken over a bigger chunk of the conversations about your brand online. And consumers within their networks trust their opinions and reviews more than your ads. (talkwalker.com)”
"The entire experience around acquiring these products is a major part of the allure. While they have commercialized products that clients can buy, there is also the option to have a custom skincare routine created solely for a single client in mind."
JuJu has created a unique digital space that merges dermatology with a social community. Users are able to receive medical advice and connect with others suffering from the same skincare struggles.
The focus of the brand is to create an overall more holistic outlook on one’s skincare routine. Additionally, users will have the opportunity to build a community of support through the virtual system. Individuals will be able to connect with consultants to guide them on a better path to great skin and get advise from their peers also using the app. With COVID forcing events to be cancelled, doctors to become virtual, and social distancing to be in effect, a digital solution is necessary. By eliminating the need to visit a dermatologist in the office, you can avoid lengthy waits and have instant access to information.
The name “Juju” comes from the phrase “good juju”. This term is synonymous with good energy and wellbeing. The goal of the brand is to create a positive experience when it comes to great skin and a healthier lifestyle. A unique logo was created for Juju. The icon is a stamp style that can be used across the UI and on skincare packaging. The elements of the logo can be simplified down to icons. The square form offers symmetrical properties and can be easily scaled. Using the four letter name, the logo is constructed to have a square shape that can easily fit across a variety of icon platforms and be scalable. In addition to the name, a small sparkle element is facilitated in order to create a cohesive shape around the entire mark and offer another icon to be used across the app itself in other branding materials.
JuJu showcases brand extensions through a variety of skincare products that are available for purchase within the app itself. These are used as marketing materials as well as working for the benefit of the users.
