Pet parents need a more organized experience that allows them to purchase products with the help of credible information.
User personas were developed based on the findings from the User Interviews and Surveys and the development of How Might We's and Point of View Statements. These personas identify the individuals we are focused on reaching in the development of this app.
I usually start the design process with low fidelity wireframes. This is the way I iterate through many design options quickly and allow myself to map out the different options in a quick manner.
Once I tested usability with the, I started designing the final screens in XD.
Along with the opportunity to give pet owners access to unique communication amongst peers, Petly has taken a step further and turned into a delivery service as well. Not only will owners be able to find the perfect product for their pets, they will be able to have it delivered through the Petly food delivery service. Similar to the Uber Eats function, the delivery service will be an extension of the original app. This will give pet owners a peace of mind that they will be able to access their pets favorite food, while keeping themselves safe during this time.
The profile page also transitions into a way to show off your pets! Stemming from the original review page that helps owners fulfill their pets need, they can now have a dedicated space to share images and updates. This will connect with the newsfeed and offer a connection touchpoint for users during this time.