Petly

UX Case Study
Project Overview
I worked on creating an app for pet owners that allowed them to have a more organized shopping experience when buying products for their pets. Pet product shopping is often difficult and disorganized. It is difficult for owners to know exactly what their animals need. The target audience is people who love their pets. Whether they are new pet owners or seasoned veterans,  they need a solution that tells them the products they need so they can spend more time with their furry friends, and less time at the store. The problems I focused on in the app design were to lay out the information in a more organized way as well as give users the opportunity to receive credible information to help them form their decisions. There is also a delivery componenent to give users the option to have pet food delivered directly to their door.
My Contributions
Designer | TCU Student

Research, Information Architecture, Visual Design and Testing

Spring 2020
Pet stores are often disorganized and overwhelming to new pet owners. Pet owners need a reliable way to source quality products for their pets and gain insight about different ways to best care for their pet. Current practices are not developed and have a unique opportunity for modernization.
The Problem

Research

User Interviews
I focused on a variety of aspects when interviewing. I really wanted to learn how users went about looking for new products, what they were drawn to, how they learned about new products. I asked about their experiences when shopping online or in-store. I also wanted to learn about their experience level with their pets. I interviewed three users during my interview process. They were all of different demographics and different pet experience levels.  I was mostly curious as to how age, pet experience, and knowledge affected how they shopped for products. They were all vastly different and had very different preferences, however, they all had similar concerns when shopping for their pets. 

- What is your preferred method of pet food shopping? Why?
- What the most important factors you pay attention to while shopping?
- How do you pick out a new type of pet food?
- How do you pick out a new veternarian?
- What are the biggest struggles associated with a vet visit?
- How do you communicate with yout current pet owner friends?

How Might We Statements

... we develop a shopping experience for pet owner that is simplified so they can purchase products efficiently ?

... create a pet product shopping expereince that is education for pet parents so they know what their pets really need?

... create a platform that allows pet owners to find reliable and credible information that enables them to make future purchases with confidence?
Point of View

... we develop a shopping experience for pet owner that is simplified so they can purchase products efficiently ?

... create a pet product shopping expereince that is education for pet parents so they know what their pets really need?

... create a platform that allows pet owners to find reliable and credible information that enables them to make future purchases with confidence?
User Personas
Competitor Analysis
A focused community of pet people focusing on dog walking, grooming, and dog friendly bars and brunch spots. primarily focused on the social aspect of owning pets.
A magazine extension featuring essays, art, training tips, book reviews, and advice from certified veteranarians.
A social media network for pets including profiles, newsfeeds and forums dedicated to learning more about our pets and pet ownership.
User Journey
Solution
Lo - Fi Prototypes
Hi - Fi Prototypes

Post COVID-19 Updates

Along with the opportunity to give pet owners access to unique communication amongst peers, Petly has taken a step further and turned into a delivery service as well. Not only will owners be able to find the perfect product for their pets, they will be able to have it delivered through the Petly food delivery service. Similar to the Uber Eats function, the delivery service will be an extension of the original app. This will give pet owners a peace of mind that they will be able to access their pets favorite food, while keeping themselves safe during this time.

The profile page also transitions into a way to show off your pets! Stemming from the original review page that helps owners fulfill their pets need, they can now have a dedicated space to share images and updates. This will connect with the newsfeed and offer a connection touchpoint for users during this time.

Reflection
When working to bridge the gap between new pet owners and seasoned pet owners, it initially was a challenge to find a system that would work. Incentivitizing seasoned pet owners to help new pet owners with discounts pushed engagement between the two parties and ultimately will help the new owners learn.My biggest struggle with this project was not projecting my own ideas of what I thought should be the solution to the problem. Really honing in on what the consumers needed was a focus of mine and once I organized my research around that, the solution presented itself in a surprising, but obvious way.